Country Report : Germany

The biggest online fashion market in Europe

With a population of 84.3 million and online sales of 109 billion US dollars in 2021, Germany is the largest online market in the EU. It is the most promising country in the e-commerce industry and continues growing. These and other facts make it one of the most sought-after destinations in the EU for foreign brands interested in expanding their international footprint on this continent.

This whitepaper shows the most relevant information about Germany that your brand should consider and how you can successfully expand into the German market.

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