Valentine’s Day, also known as the most lovable holiday, is around the corner. In the last few years, it has become a very profitable date for e-commerce in the US and worldwide.
This particular Day was initially celebrated mainly by couples, but over the years, it has evolved into friendships, family, pets and self-love. Every year millions of dollars are spent on gifts such as flowers, cards, chocolates, jewelry and apparel.
Here are some ideas for your business to maximize sales on Valentine’s Day worldwide, so go and spread love while you get your online shop ready to succeed!
1- Get your website and social media themes ready
To fully immerse your brand into this holiday, your website and social media must be fully decorated with Valentine’s themed colors and ensure that they are consistent with your brand and content. Great content that can be put up on social media and the website are gift ideas, Valentine’s inspired outfits or makeup ideas, a decorated banner that clicks on unique Valentine’s products or content, a concise Valentine’s Day message around the website and social media. Make it easy for your audience to buy from you what they need for this Valentine’s.
2- Start your marketing early
Do not wait until the last minute to promote your unique Valentine’s products and discounts. Remember that the best way to maximize sales is to strategize how you want to promote your brand and products. Planning will help you make the most of the days before February 14; once the Day comes, it will be easier for customers to remember you. So, start sending emails, newsletters, social media content, advertising, etc. now, and you have a higher chance of a successful holiday sale.
3- Offer limited edition products
We all like limited-edition products, which makes us all feel special. This creates a sense of urgency to have Valentine’s effects that not everyone will have. If your brand can do this, it is a great marketing strategy that can help you get more sales. As a reminder, if you decide to do this, promote it as a limited edition. Make sure your audience knows it and it can be easy to find.
4- Run limited-time discounts
This is another excellent marketing strategy and is popular, as brands tend to do so in the most profitable celebrations. Do not miss out on this, and make sure your brand promotes special discounts/specials. For example, some brands offer discounts, and others a gift for every X amount spent. Check and plan what works best for you and your target audience. The goal is to make the most of the holiday to increase sales and brand awareness.
5- Do not forget to target singles
Valentine’s Day was initially popular with couples to show their love for each other. Still, now more people celebrate more than just romantic relationships, such as friendships, valentines, family, pets and self-love. It is crucial to maximizing sales to promote a message and related products. For example, if you sell skincare, you can encourage pampering self-care or spa day with girls. The idea is not to miss out on these potential sales.
6- Promote shipping deadline for customers to receive orders on time for the holiday
As an e-commerce brand, shipping during this holiday is very important and goes hand in hand with your early marketing. Since it can be a busy delivery date, communicating in advance the deadline for customers to receive their orders on time for the holiday will create a sense of urgency and trust due to transparency. Be careful not to make false expectations about the shipping time, as your customers will appreciate your clarity.
Our BorderGuru Cross-border Solution can help you be transparent about your shipping, taxes and duties, and delivery time, as everything is calculated and displayed at checkout. Our solution can help you reach millions of potential customers worldwide, as we are available in 200 countries.
Are you ready to succeed on Valentine’s Day? Contact us now to discuss your international goals and get started.